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Cosmetic Treatments are a
Sign of Confidence, not Insecurity
There are many visible trends in cosmetic surgery that can be seen across the country as celebrities from Kim Kardashian to Nicki Minaj continue to dominate the spotlight. Breast augmentation is up 35 percent. Buttock implants have nearly doubled in the past year alone. Procedures like tummy tucks and arm lifts are up. Though many trends rise and fall, one is consistent: cosmetic surgery, overall, continues to increase both in terms of numbers and public acceptance. The high-quality procedures such as lip augmentation and rhinoplasty performed by surgical centers like Beverly Hills Physicians (249-4040) are chosen by patients who do not lack for self-esteem and confidence.

It's true that some patients who pursue cosmetic surgery wish to address areas of their bodies that cause them dissatisfaction, however most patients seek cosmetic surgery to enhance their body image, not run away from it. Though cosmetic surgery is proven to increase self-esteem, confidence and feelings of self-worth for the patient the vast majority of the time, those who pursue plastic surgery are rarely lacking in confidence and self-esteem. According to the American Psychological Association, most people who seek plastic surgery exhibit self-esteem at normal to above average levels. The study attributes one cause for this trend to the fact that seeking to change one's position or circumstance requires a base level of confidence in the first place. Patients who pursue cosmetic surgery feel empowered to take control over their bodies and seek positive results.

Try, Buy and Book the Best in Beauty
It's that time of year - when it seems that every weekend is filled with holiday parties. (And you know what that means: You want to look ah-mazing!). Here's how to look and feel your very best.

TRY new Restylane Silk. Finally, a filler that can help you achieve your ideal smile! Restylane Silk is the first and only FDA-approved product specifically designed for lip enhancement and the smoothing of wrinkles around the mouth. Silk is designed to provide precise lip shaping and line control, resulting in silkier, smoother lips and natural-looking results. Get your party-perfect pucker in time for your holiday celebrations.
BUY NuFACE Trinity, the first and only FDA-cleared, handheld multi-solution device. Known as the "5-Minute Facial-lift," the NuFACE Trinity includes the Facial Trainer attachment that has been clinically proven for improved facial contour, skin tone and wrinkle reduction in as little as five minutes a day. This award-winning device, designed with interchangeable treatment attachments, including the NuFACE Trinity Wrinkle Reducer and NuFACE Trinity ELE, allows for multiple skin therapies with one device.

BOOK the new Ultimate Globiotic Facial to hydrate, illuminate and celebrate! This treatment provides gentle stimulation to help promote a youthful glow and a more volumized appearance in stressed, aging skin. It instantly shrinks pores and helps reduce blemishes for a healthy, clear complexion and reduces the appearance of fine lines and wrinkles through a powerful blend of probiotics and antioxidants.
Available from Advanced Dermatology & Cosmetic Care 254-3686

WAX for the Holidays
When it comes to holiday parties, you make the rounds like Rudolph, playing all the reindeer games. For this whirlwind season, Heather Nelson at WAX wants to make sure you look and feel your holiday best! Many women say that a Brazilian wax gives them an overall fresh and comfortable feeling that ensures a healthy glow from the inside out. For the face, eyebrows frame two of your most important features; even if you've never waxed your brows before, treat yourself to the "instant eye lift" of having them shaped. Full brows with a defined arch always make a statement. Why stop with your eyes? An overall facial wax will eliminate any stray hairs and give your makeup the perfect base. When you look good, you feel great - ring in the holidays and celebrate a new you!
WAX by Heather Nelson 644-4346

Quick Ways to Look Dramatically Younger Now
As we age, we start to lose collagen and facial fat, which leads to areas that look sunken and saggy. Juvederm Voluma XC is a hyaluronic acid filler designed to create lift and restore lost volume in the cheek area. The result is an instant youthful "lifted" look in just a matter of minutes, with no pain or down time.

The Vi Peel is a an age, pigment and acne-reversing chemical peel that is perfect for restoring brightness and youthfulness to the skin. The peel is applied in office and the patient is sent home with a post care kit. Patients will experience about two to five days of mild to moderate peeling.

Fraxel Dual laser resurfacing treatments are a quick way to reverse years of damage and aging. Dramatic reduction of sun damage can be seen with only one treatment. Dual treatments are quick and painless, with minimal down time.
Available at DermaCure Medical Aesthetics 257-8400

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A Gift to You
Beautiful Treatments at Discounted Prices
$10 Off $50 or More at The Sweetest Skin Co.
Ready to try the all-natural, organic sugar hair removal treatment that everyone's talking about? Book yours and mention Inside SCV; if you're a new client you'll score $10 off your treatment of $50 or more. We suggest you put your new-found riches towards a facial or air-brush tanning (Which can be scheduled immediately after your sugaring appointment!). Both are divine! 476-5775

10 Treatments for $399 at ForeverSlim by Lorrie
You'll save hundreds of dollars when you book 10 ultra-effective electrotherapy treatments, but it's what you'll lose that will really make you smile. This proven "get trim without the gym" method can easily have you drop a dress size in only eight sessions, plus you'll drop pounds and cellulite while tightening skin. Available from ForeverSlim by Lorrie 313-4878

InjecStem Bio Firming Facial for $150 at Sofya's
The InjecStem Bio Firming Facial is Epicuren's luxurious "needle-free" facial with advanced exfoliation to increase skin volume from within and recover elasticity. It is an anti-aging, face-lifting facial featuring a conductive silver mask applied while face-lifting reflexology points are activated to stimulate circulation. Regularly $210. Available at Sofya's European Skin Care 424-1807

Got to get It!
Cyto-luxe Serum
This concentrated serum melts into your skin, improving the appearance of wrinkles. Plant stem cells smooth out wrinkles on contact; this serum is designed to promote collagen building - resulting in immediate toning, lifting and long-term firming. The reparative benefits of this product are remarkable! It's truly a secret weapon against aging skin. Special offer: purchase one serum and receive a free Cyto-luxe cleanser, a $42 value.
Available from Pro Beauty Lounge
254-0820