Lexus dominates the luxury car market with a reputation for quality and technical innovation. Owners revel in a service experience that would make Queen Elizabeth jealous. So what does a company that thumps its competition like the Green Bay Packers playing Hart High do next? They pile on with the all-new GS.

The 2013 GS packs everything Lexus knows about cars into one sexy shell. It's got more technological capacity than an MIT reunion. The base car (if you could call it a base model) comes with Xenon headlamps, LED daytime running lights, rain-sensing wipers, a 12-speaker premium sound system and keyless entry. The 8-inch central control displays the driver's entertainment selections, including the ability to play DVD audio and video discs, MP3 sound enhancement and SiriusXM radio. Because we all need to stay in touch the GS can play your text messages via its text-to-speech software and let you reply with pre-set responses.

Choosing the navigation option takes the display to an industry-leading 12.3 inches. It comes with the next generation of Lexus Enform that delivers stunning connectivity.You can run internet searches, make restaurant reservations and even read reviews on Yelp.

The new car is about the same size as the outgoing model, but delivers far more interior room. Everyone, whether riding shotgun or in the back, will notice increased head-, knee- and hip-room. The dashboard's long, flowing design only adds to the spacious feeling. Of course, there's real wood and glove-quality leather everywhere, plus a sweet analog clock with LED indicators that would be at home on the starship Enterprise.

Under the skin there's a new structure that's both stiffer and lighter where it counts. The unibody's superior rigidity produces a solid, controlled ride without punishing the occupants. Extensive use of lightweight aluminum in the suspension delivers handling that's more responsive than a waiter expecting a 50-percent tip.

Hit the gas and you'll notice a throatier exhaust - it's tasteful, but lets you know there's some serious horsepower in the engine room; 306 horses and 277 lb-ft of torque channeled through a six-speed automatic transmission make the GS leave stoplights like a linebacker blitz.

If that's not enough, consider the sport model. Motivated by the same engine and transmission, the GS 350 F Sport adds such handling goodies as variable-rate steering, adaptive suspension and huge 14-inch brake rotors with monoblock calipers. (Mean nothing to you? Just show this to a motorhead and watch out for the drool.)

Other luxury manufacturers ignore fuel economy, figuring the clients can afford gas. Not Lexus - you didn't earn your way into the luxury end of the market by being wasteful. The GS delivers EPA numbers of 19 city and 28 highway. But if you want more (and who doesn't), the GS 450h hybrid can bring those up to 29/34.

All this fun and safety, too! The GS takes care of its passengers better than the witness protection program. The 10 standard airbags include knee bags for the front seat occupants and side curtain airbags for everyone. The seats are designed to reduce whiplash injuries in rear-end collisions and standard seatbelt pre-tensioners with force limiters ensure that everyone is fully strapped in when the badness happens.

While all that protective gear makes an accident sound like a visit to a day spa, Lexus would still rather you avoid the crash in the first place. Choose the pre-collision system that warns of impending objects in your path and Lexus throws in an infra-red sensor to monitor the driver's eyes, speeding up the warning if the driver seems distracted.

All in, the new GS delivers a decisive blow to the luxury market. With its technological advances and the company's reputation for quality, Lexus continues its dominating march down the automotive field. It's time to invoke the mercy rule, because Lexus has run away with this game.
The 2013 GS is available from your local Lexus dealer, Keyes Lexus of Valencia; 888-251-7555 www.lexusofvalencia.com